TBBT WAYFINDING
Ted Baldwin Business and Technology Park is an industrial park located in Americus, Georgia. The client asked for a rebranding and wayfinding package. After several rounds of iterations, a “blocky” aesthetic was chosen to match their newly designed logo. The block could be applied to the entire wayfinding suite and provides a visible identity for the park. The brand colors align with the different categories of signage allowing the brand, identity, and wayfinding to become cohesive.
